How can (insert any successful business ever) increase their profit.
They aren't robbing anyone, they offer a service for a price. Don't play if price is too high.
I feel for the super nova elite players who won't receive the benifits they expected next year, stars should have given more warning.
For everyone else though, it's just reality. Amaya has tons of data theyve analyzed and they believe they will be most successful by implementing the changes.