New Free-Play Online Poker Site

Prizes include a sponsored seat for the National Heads Up Championships next March

NBCSports.com will re-launch its new online poker room on Zen Gaming Inc.'s software platform on May 3rd, the firm announced this week.

NBCSports.com is completely free-to-play and offers players the chance to win cash, prizes, corporate branded gear and a grand prize package that includes a seat and $20 000 buy-in to the 2010 National HeadsUp Poker Championships, which will be played during March 2010 at Caesars Palace Hotel and Casino in Las Vegas. Over 11 000 pokerheads had already registered for the site.

Zen Gaming's software platform was selected by Poker Productions, Inc. under a continuing agreement with NBCsports.com to provide poker programming. Poker Productions provides executive production services for the National HeadsUp Poker Championships and the Poker After Dark programs seen on NBC.

Mori Eskandani, president Poker Productions said: "We are excited to see an online poker room promotion on NBCsports.com and believe it complements our television programming. Zen Gaming provides a unique opportunity with its advergaming concept."

"We are happy to add NBCsports.com as a partner," said Mark Brown, chief executive officer of Zen Gaming. "Our team will provide all the logistical support for the promotion, including site development, hosting and tournament overview and administration. We look forward to bringing NBCSports.com, its advertisers, sponsors and its online constituency, an immersive and compelling online contest."

"Competitive poker has been a strong draw for NBCSports.com fans, and the Zen Gaming platform has the sophisticated features and quality that our customers expect from NBC," said Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics.

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