Live horse-racing coverage added to television bouquet
The Poker Channel, Europe's largest dedicated gambling television network, signed new distribution agreements this week in Germany, Portugal, Poland, Cyprus and Croatia, and launched its first ever live horse-racing coverage.
From 1 June 2009 The Poker Channel is available on cable TV in Cyprus (Cablenet) and Croatia (Bnet) for the first time and will expand on new platforms in Germany (Kabelkiosk), Poland (UPC), and Portugal (Clix). Following these agreements, the Poker Channel will reach approximately 17 million cable and satellite homes in 20 European markets.
The new live horse-racing coverage airs for one hour every evening from a selection of leading US racetracks including Philadelphia Park, Hawthorne and Tampa Bay. Racing coverage is broadcast live on the Channel in all markets except the UK and Ireland.
In response to viewer demand, Poker Channel broadcasts live coverage with studio commentary, betting tips and form guides from professionals, jockeys and trainers, with additional information on how to bet at Poker Channel Europe.com/horse-racing.
Chris White, Managing Director of The Poker Channel said, “We're delighted to announce these new distribution agreements, as we increase our investment in new programming. After poker, sports betting often tops the list of what our viewers want, so we're pleased to be able to offer live racing coverage at their request.”
The Channel attracts close to 1 million unique TV viewers per month, with 65 percent of TV viewers playing online every day. It also has partnerships with leading poker sites and sports books including 888, PKR, Bwin, FullTilt, Pokerheaven, Betfair, Pokerstars and Partygaming.
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