20th of May 2010 Author: Ava Jackuard
Argentina and South African agreements will extend reach to 26 million TV homes on 3 continents
The Poker Channel has launched inArgentina and South Africa, continuing a rapid expansion strategy adopted by the company.
New agreements will make the company's television offering the first TV channel dedicated to poker in Argentina, and will broadcast 6 hours of day in Spanish from 8pm to approximately 1 million TV subscribers.
From 7 June the Poker Channel will be available to subscribers of Cablevision (channel 414), Telered (channel 81 analogue, channel 116 digital) and Supercanal (channel 80) and other regional operators. Full details on how to watch the Poker Channel are available atwww.pokerchannelamerica.com.
In South Africa, the Poker Channel will broadcast on DSTV (channel 112) from 12am to approximately 2 million subscribers from 7 June, bringing many European and American tournaments to a South African TV audience for the first time.
Programming highlights in Argentina will include local and international tournaments, as well as interviews with top players in the region, tutorial shows and coverage of major events such as the World Series of Poker.
Chris White, managing director of The Poker Channel said: "This is our first step into Latin America and Africa and a huge milestone for us and our partners. It shows [that] the desire to play and watch poker continues to grow around the world. We're working with the best local TV companies and poker rooms in the region - to televise top tournaments, help viewers improve their game, and choose where to play.'
Poker Channel recently announced it is launching a dedicated French-language channel this year, and expanding to another 3 markets in Europe, including Latvia,Monaco and Austria
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