Redbet Acquires Heypoker

Aug 10, 2011
Swedish online gaming firm extends its reach After the acquisition of i4poker, and DoubleCardrooms, Redbet Gaming Ltd, a subsidiary of Swedish online gaming provider Redbet Holding AB, announced the acquisition of another site focused on Scandinavia and Eastern Europe - Heypoker. The gaming site Heypoker.com, which has a customer base of approximately 37000 registered users, was bought through an asset deal, a part of which will be paid in cash and another part through shares in Redbet Holding AB. The site will continue to be led by members of the Heypoker team along with Redbet, which specified that it plans to boost the brand's development. According to Jorgen Andersson, CEO of Redbet Holding AB, "Redbet's growth strategy is based on both organic growth and acquisitions. The acquisition of Heypoker strengthens Redbet's business and accelerates our growth in selected markets."
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