MPN Closes Deal with iGaming Loyalty Product Company

Initial Rewards system for MPN operators

In a drive to improve its offering, the Microgaming Poker Network (MPN) has closed a deal in principle with London-based iGaming loyalty product firm Initial Rewards.

Based on the deal, MPN operators will be serviced by Initial Rewards with loyalty store reward programs.

According to Lydia Melton, head of network games at Microgaming, “Loyalty stores have been proven as a powerful player retention feature and we are excited about the opportunity to work with Initial Rewards in providing them to our operator base. The MPN caters to a diverse range of clients, from large publicly listed companies, to smaller operators in niche and regional markets. By partnering with Initial Rewards at a network level we are able to offer loyalty stores to all our operators and we are delighted to enhance our offering to our customers.”

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