Poker Network Rebranding Drive Continues

Is it a new trend? Even though rebranding often causes recognition difficulties, so it requires a longer transition period, this does not seem to trouble a number of online poker networks which opted for the step. Namely, the poker networks that decided to change their name include the Entraction Network, acquired by International Games Technology (IGT), which has been rebranded "IGT Poker", the Yatahay Network that is now called the "Winning Poker Network", Action Poker Network which has turned into the "Chico Poker Network, and B3W Network, now known as the "Poker Pack Network".