If it comes to regulation, Dragonfish will power US poker brands
A new US online gambling regulation-facing agreement has been closed this week, between 888 Holdings US gambling giant, Caesars Interactive Entertainment, Inc. (CIE).
Based on the deal which extends the UK software licensing agreement between 888's independent B2B arm, Dragonfish and CIE, in the event of online gambling legalization in the States, Dragonfish will power CIE's US-facing poker brands, and the business will apparently go live as soon as the regulation and licensing is finalized at either a Federal or intrastate level.
Earlier reports informed the public of 888's application for a Service Provider license with the Nevada Gaming Control Board ('NGCB'). Prior to that, back in September 2009, the gaming board found their commercial relationship to be suitable.
It has been commented by Brian Mattingley, deputy chairman, 888: "888 has taken a prudent approach to regulation, which culminated in the successful review conducted by the NGCB, putting 888 and Dragonfish in pole position for the US market. This gives us a strong platform to roll out our cutting edge, turnkey solution to other potential partners as the market opens.
“We are delighted to be extending our relationship with CIE into the much-anticipated US market, and we are proud to be providing them with the technology and tools to leverage and monetise their powerful brand."
On the other side, Mitch Garber, chief executive officer of CIE, added: "888 has been successfully driving the World Series of Poker brand in the UK for the past three years, and with current momentum toward either a Federal or State by State regulatory environment, 888 is uniquely positioned to support either outcome, without delay."
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