New Marketing Move at Betfair

Social networks targeted in the latest move by Betfair

A comical approach always seems to go well with punters, and after realizing this, famous gambling company Betfair decided to hire a team of comedy writers, who are in charge of creating content for its @Betfairpoker Twitter feed.

The feed now includes great comedy content, which even attracts celebrities such as Stephen Fry, who was quite vocal in his support of the move.

The company claims this is a sort of a social experiment, and it appears to be a successful one, considering reports that, despite the fact that it focuses more on comedy than on poker, this marketing strategy is already bringing benefits in terms of numbers coming from the social network.

General Poker News