Playtech Moves Forward with Its Online Poker Plans

Zeda Poker in the focus

It has been reported this week that online gambling software developer Playtech has acquired a stake in Zeda Poker, a business-to-consumer social site powered by Viaden Gaming.

It is supposed that this acquisition forms a part of the 20 percent interest that Playtech has bought in the software provider.

What’s more, in its Euro 95 million drive into the social gaming sector, Playtech’s new deals apparently involve companies associated with the major shareholder in Playtech Teddy Sagi.

Apart from the 20 percent stake in Viaden, there include CTXM and Slots Farm; thanks to the deals, both Viaden and CTXM will be able to shift focus to social and mobile development. Still, this week Playtech announced a new plan – to license instead of purchasing the assets outright from Sagi.

In its statement, the company said: "Playtech remains committed and excited about the prospects for the impact of entering into the social gaming arena and believes it will aid the company's growth in the future.

"However, the complexity around the process and timing with respect to the company's move to the Main Market has influenced this decision. The licence agreement for the social and real money gaming assets will be negotiated on arm's length terms and will be announced as soon as is reasonably practicable."

Finally, there are also rumors that Playtech may be in some sort of relation with a relatively new social poker venture, Soda Poker which is said to be almost identical in appearance to Calshark, the free-play dot.com poker site launched by the California Online Poker Association and powered by Playtech software.

General Poker News Poker Software