Unibet's subsidiary expands operations
According to an announcement by Unibet, its Maria Poker online operations, which already exist in Scandinavian countries, will soon be launched in the United Kingdom.
Its launch will be led by WFCA, a UK digital advertising agency, and will be accompanied by an extensive television and social networking campaign.
On TV, the agency will create a direct response TV campaign which aims at distinguishing the Maria ads from those of the ordinary, Vegas style sites, at the same time introducing the brand to the UK audience and building long-term engagement with the core female demographic audience through comical content and social media.
In addition, the UK launch has been honored with a new look to the website and upgraded player interface.
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