Another Online Gambling Deal for Amaya

Another Online Gambling Deal for Amaya
The latest novelty at Amaya Gaming is a a 50-50 revenue share platform deal inked with the US company SHFL (formerly Shuffle Master) thanks to which its new partner will become the exclusive distributor of Amaya's online poker and gaming platforms in the US. Based on the 10-year deal, which includes Ongame product SHFL will be making up to a $10 million payment to Amaya for the exclusive rights granted, and the two will share all revenue equally and also split all direct U.S. operational expenses, such as hosting, hardware and licensing costs. Once the deal has been executed, SHFL will pay Amaya $2 million and immediately become able to offer its business-to-business customers AGP casino content and Ongame Poker for free-to-play social casino. The agreement also makes contingent provision regarding regulated, real-money online poker commencing under either a Federal statute or in California, in which case SHFL will pay Amaya an additional $8 million. And if individual states start regulating online poker before it becomes legalized on a federal level, or if real-money play becomes legalized in California, SHFL will pay up to an aggregate of $8 million on a pro-rated basis (based on population) as individual states regulate the pastime. However, should the Federal government or California commence regulated, real-money online poker after any other state, SHFL will pay Amaya the difference between $8 million and the aggregate amount previously paid. According to SHFL's CEO Gavin Isaacs, “With over 90 companies around the globe currently using its platforms, we believe that Amaya is a leader in the online gaming market and working with them will offer many mutual benefits. “We are confident that the integration of our brands and content delivery technology into Amaya's full suite of cutting-edge online platforms will create a turnkey solution for our customers. Together with our many U.S. gaming licenses, we believe we will be able to maximize the market presence of these platforms.” On the other side, David Baazov, CEO of the Amaya group, said: “Strategic alliances have always been an integral part of Amaya's strength and growth in key markets, and SHFL, with its reputation for gaming innovation and strong relationships in the U.S., is an ideal partner for us in the U.S. market. “Amaya expects to leverage those qualities by combining our technologies and expertise and putting forward a very compelling offering to U.S. operators wishing to extend their brand and operations online.”
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