Cassava Social Ad Scrutinized and Censured by UK ASA

Cassava Social Ad Scrutinized and Censured by UK ASA
Another ad has been censured by the UK Advertising Standards Authority this week – that for the website Lucky Ace Poker website that appeared on a social networking site, which the ASA ruled may not appear again in its current form. Namely, the Cassava Enterprises t/a Lucky Ace Poker ad was challenged by a complainant because it said "Join Now & Get GBP 10 free to play with!" and when he and his partner signed up, they did not receive the advertised bonus. Explaining what happened, Cassava said the offer was not valid for customers who already held accounts with other brands operated by itself and that the duo did not get the bonus because the complainant already held an account at another Cassava brand. In line with this, the ASA ruled that the advert is misleading and ordered LuckyAcePoker to make sure the significant conditions of future promotions are clearly stated.
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