PartyPoker Takes Marketing Campaign International

DDB Tribal developed an international TV campaign for Bwin's Party Poker platform with the tagline "The Game Is Changing". Referencing a new kind of poker, the television advert shows people of all ages on the streets as cards fall from the sky. The ad launched in the UK with an international launch to follow to suit various markets. Toby Pschorr, managing director of DDB Tribal Berlin said: "We have developed a fully integrated campaign for bwin.party that introduces the brand's identity and the main features of the new PartyPoker platform through digital and analog points such as outdoor media, online and TV."