DTD and Party Poker Join Forces in a Marketing Agreement

DTD and Party Poker Join Forces in a Marketing Agreement
The two companies announced on Monday a multi-year marketing deal which will include co-branding and introduction of new series of live and online poker tournaments. Under the terms of the agreement, DTD will have a dedicated DTD tab within the Party Poker online lobby. On the other hand DTD's live club will feature on-site Party Poker branding and promote poker across the UK. Rob Yong, owner of DTD is excited about the agreement: “with the support from our loyal members and the UK poker community, DTD has grown into the leading live poker brand in the UK,” said Yong. “…sharing our ideology of working with the UK poker community to provide a level playing field and a healthy long-term poker ecology, this [deal] presents a massive opportunity to re-energise the UK poker scene.” “Using their [DTD's] intricate knowledge of the UK poker scene gives us a fantastic opportunity to reinvigorate the Party Poker brand and attract a new generation of players,” added bwin.party's director of games labels, Golan Shaked.
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