According to the PokerStars blog, soccer pro Cristiano Ronaldo has become its latest poker playing ambassador.
Ronaldo is a 3-time FIFA Balon d'Or winner and 2-time Champions League champion from Funchal, Portugal who signed the sponsorship agreement for an undisclosed amount.
Ronaldo was among the highest paid athletes in 2014 between his salary and brand endorsement deals. His net worth is said to be over Euro 80 million.
"I like playing for winning teams, and PokerStars is the perfect partner for me," Ronaldo said. "As a brand, it is always looking at ways to improve and stay ahead of the curve, and as an athlete that is something I truly respect.
"Although football is my world, poker has always been my game. I'm very excited to join the team. I started playing poker a few years ago, and I love the competition, strategy and fun. I'm looking forward to taking my game to the online and live poker tables and meeting my fans head to head."
PokeStars interim CEO Michael Hazel said, "Ronaldo is one of the most famous names in the world and PokerStars is thrilled to partner with him. We look forward to him spreading his love of the game worldwide by sharing his PokerStars experiences with his huge social following and fan base."
In a statement, the chief executive of PokerStars' parent group, Amaya Gaming, said, "Ronaldo is part of a new generation of global superstar athletes that work hard, play smart, and encourage their fans to share in their lives. We're proud that Ronaldo - and fellow elite [Brazilian and Barcelona football] player Neymar Jr. - have chosen to make PokerStars a partner in their journey and to share their love of the game of poker with their legions of fans."
h34dhunt3r 8 years ago
Great move by PokerStars, who keeps expanding their pool of popular faces all across the globe. First Nadal, Ronaldo, Neymar and now Cristiano. Looking good PokerStars, keeping their leading spot in poker world for quite few steps. They are curently also looking into expanding into eSports (gaming world) and especially...
Great move by PokerStars, who keeps expanding their pool of popular faces all across the globe. First Nadal, Ronaldo, Neymar and now Cristiano. Looking good PokerStars, keeping their leading spot in poker world for quite few steps. They are curently also looking into expanding into eSports (gaming world) and especially game called Dota2. Few days ago they tagged on their twitter account some of most popular faces inthere with tweet like "PM us we have some project for you".
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Alexa Alexa 8 years ago
This is typical campaign when 2 brands that are most popular in their branches unite to promote each other,Poker stars is super powerful company.You cant appoint Ronaldo as a promoter if you are not top in your business.After Nadal and brazilian Ronaldo,now Cristiano Ronaldo is their ambassador.Well done Poker stars!
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