Gambling Shows Highest Internet Visit Gains


Latest com.Score numbers again illustrate the popularity of internet gambling sites

The statistical measurement firm com.Score's July 2010 report on internet activity again illustrates the universal popularity and interest in online gambling, with gambling related websites among the highest gainers compared with the month of June 2010.

Online gambling sites attracted a total of 13.4 million unique visitors during July.

Part of July's 11 percent gains in unique visitors came from interest in the annual World Series of Poker tournament, which drove traffic to online gambling sites during the month, especially once the main event had started.

"The World Series of Poker tournament brought out the competitive side of Americans in July, prompting millions to visit online gambling sites to test their card-playing skills," said Jeff Hackett, senior vice president of comScore Media Metrix.

The main event of WSOP took place in July, spurring interest from more than 13.4 million internet users who visited an online gambling site during the month, an 11 percent increase versus June.

PokerStars ranked as the category leader with 2.4 million visitors (up 8 percent), followed by FullTiltPoker with 2.3 million visitors (up 14 percent), Kingolotto Network with 2 million visitors (up 31 percent), and UltimateBet.com with 1 million visitors (up 33 percent).

In terms of the highest gainers category, online gambling held a slight edge on Retail Toys, Retail Mall and Travel Information, which were all up at the top of the list on 11 percent.

In the Top 50 properties visited, Google sites ranked as the number one property in July with 178 million unique visitors, followed by Yahoo! sites with 174 million and Microsoft sites with 165 million. Interestingly, the much-used Twitter site ranked 50th!

In Ad Focus Ranking, the BrightRoll Video Network led for July with a potential reach of 96 percent of Americans online, followed by SpotXchange Video Ad Network with a 93-percent reach. YuMe Video Ad Network climbed four spots to capture the number 3 spot with an 89-percent reach.

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