Italian Alliance for WSOP and Microgame

WSOP brand gets promoted on Italian market A new deal has been closed on the Italian online gambling market between Caesars Interactive Entertainment (formerly Harrah's Interactive Entertainment) and the largest poker network in Italy, Microgame S.p.A. Based on the deal, the WSOP brand will be advertised in Italy with online and offline poker tournaments and promotions. A co-branding for People's Poker will be conducted through both the WSOP and People's Poker brands. The network of over 120 online poker sites will serve as the online hub for poker playing in the Italian market. Based on this deal, WSOP name will be used to promote land based tournaments for Italian players and Microgame will be given exclusive rights throughout the length of the agreement to be the exclusive satellite provider in Italy of WSOP land-based events and act as the exclusive pre-registration booking office for Italian players for the WSOP Main Event held in Las Vegas. Caesars Interactive Entertainment CEO Mitch Garber stated: “This agreement is a logical step in our European and global expansion strategy to partner with leading local companies as we look to expand the WSOP brand. Microgame is a clear leader in Italy and we look forward to working hard together to grow the poker market.” In response, his Microgame counterpart Maurizio D'Aloia said: “The People's Poker Network, powered by Microgame, confirms its position of leadership in the Italian Poker Market and we are truly excited to offer our customers something unique. The WSOP has over 40 years of history and heritage and an alliance with Microgame online marks an exciting new chapter for both of us.”