Bigger market brings much benefit to licensees
According to the latest reports by online gambling software developer Playtech, the addition of cash tables for players on the iPoker.it network and casino action under the new Italian regulations is expected to boost its licensees' activities.
Namely, this week a number of key Playtech licensees, including Sisal, SNAI, Buongiorno, WHO and TNT started offering their casino product to Italian players, thanks to the fact that Playtech was the first software provider to complete the 'Collaudo' testing process for casino, in line with the requirements posed by Italy's regulatory body AAMS.
Playtech's iPoker.it network has proved to be a success ever since it was launched in the Italian market in 2008. Now, with the new regulation, Playtech licensees including SNAI, SISAL, Eurobet, Cogetech and BetClic can offer their players cash table play. In addition, players have a chance to win Euro 1 million through iPoker.it's Un Million Per Tutti promotion.
It was stated by Playtech CEO Mor Weizer: "The Italian market continues to be a major constituent of the European regulated environment, and we are happy to further strengthen our position there with the addition of cash table poker and casino. Our innovative and fully-compliant gaming product enables licensees to benefit from the extensive opportunities that the regulated Italian market has to offer."
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