31st of August 2011 Author: Glo Wood
Online poker software to be replaced by end 2011
In a statement issued this week, Bodog Europe chief executive Patrik Selin announced the company's intention to replace its online poker software by the end of 2011. "We will hopefully have completely new software up in November," he said.
In addition, he specified: "We think it [the new software] is going to be top three in the industry from a software perspective and depending on what happens it may even be top two."
The current proprietary software that Bodog employs is a result of a multi-annual development after it was acquired from software firm Micropower. As for its poker network, according to some rankings, it is currently at the 13th place.
As far as its limited European promotion, the company CEO explained: "If you are going to do a lot of marketing you need to have good software or you are just training up players for one of the bigger sites, so until now we have kept a lower profile. After we get [the new software] up in November it's going to be a really big step forward and then you are going to see much more poker marketing from us."
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