PokerStars in German Football Sponsorship Deal

Nov 29, 2011
PokerStars in German Football Sponsorship Deal
Schleswig-Holstein stadium gets a powerful sponsor Known as a state of rather liberal positions when it comes to online gambling, Schleswig Holstein has already experienced the benefits of such stand, especially this week, when PokerStars has closed a deal for the naming rights for Stadion an der Lohmühle, Lübeck, home of the VfB Lübeck fourth division soccer club. From now until at least 2013, the facility, whose capacity reaches almost 18,000 people, will officially be branded PokerStars.de – Stadion an der Lohmühle. The deal, which runs initially until 2013, has an extension option for another three years. According to a company spokesman, a payment of Euro 120,000 each season is payable to the club. He also added that “We will consider further sponsorship opportunities in Schleswig-Holstein." However, the deal has also caused some criticism from some German politicians, including the Green Party's Monika Heinold who complained that online poker legislation has not yet entered into force.
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