Announcing the launch of Betclic Everest Group's Betclic and Everest poker products in France and international markets on its iPoker network, Playtech stated that both brands will keep sharing their liquidity pool in France and bring more benefits for French players via their rake structure.
According to Palytech CEO Mor Weizer, "France remains an important market for Playtech and the combination of Betclic Everest's leading position and our advanced technology together with significantly enlarged liquidity pools will lead to material benefits for Playtech and Betclic Everest.
“Outside of France, the launch of Betclic and Everest poker on ipoker.com further strengthens the network's liquidity and cements its position as the natural choice for leading poker brands.
"We anticipate that the enlarged liquidity pools on iPoker.fr and iPoker.com will attract further brands to the growing stable of well-established operators and contribute to our future success."
In addition, Ignacio Martos, chief executive officer of Betclic Everest Group, stated: "We are pleased to offer the best of breed technology to our poker players. Larger liquidity and state of the art features will give our players a superior experience, in line with our strategy of offering nothing but the best to our community of players. Playtech offers a market leading range of products including a world class Casino, which Everest will be taking full advantage of in 2013. Betclic will maintain its program of investment in technology and innovation, focusing on major regulated markets to sustain profitable business growth.”
It was further specified that early 2013 is when Playtech will launch its casino solution for Everest casino brands.
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