Amaya’s Instant Rewards See Lots of Success

The Instant Rewards real-time achievement tool has been advertised as extremely successful by its developer Amaya Gaming, according to which, the tool has helped PAF post a 30 percent increase in online poker activity and revenues. Furthermore, Amaya stated that the new achievement engine allows online gaming operators to establish a number of different challenges for players before paying out related prizes in real time – for example, a typical IR challenge might be anything from winning a hand with two aces to collecting a defined combination of cards, and there's a separate progress bar for each achievement which indicates how close players are to achieving their goal. Prizes include cash or tournament tickets. Instant Rewards requires no integration work or set-up costs. Its full service version is also available with management, customisation of rewards and in-depth analyses of campaigns. Herbert Paradis, online poker head at PAF, appears to be extremely satisfied with the product, as he recently said that “Instant Rewards might be one of the most innovative poker features I have ever seen. “After a two-month trial we have measured an increase in both time spent by and revenue generated from players using Instant Rewards. Poker players love challenges and this product is well suited to incentivise recreational players. It gives ordinary players an experience of competence and creates a feeling of mastery when they complete the challenge at hand.”