News came recently that Ultimate Poker will be online operating under a Nevada licence in the near future, however not as the sister of Absolute Poker (with which it comprised a notorious duo), but as a wholly new brand owned by the Fertitta brothers of Station Casinos.
Namely, the online poker venture has been preparing a dedicated 20,000 square foot premises just off The Strip in Las Vegas for a while now, so the launch should come soon. Reportedly, the personnel at the new center seem enthusiastic about the potential for online poker in the Silver State, especially if interstate compacts are signed to generate greater player liquidity.
The dedicated team for the new Fertitta venture includes Pokerstars veterans like Joe Versaci, who was at one time head of North American marketing for PokerStars, Scott Yeates, who helped create the PokerStars VIP Program, and Terrence Chan, a former Pokerstars support team manager.
In addition, online poker software developer Cyberarts which was recently acquired by Fertitta Interactive, will provide the platform for the Fertitta Ultimate Poker operation, and Cyberarts CEO Chris Derossi will be in charge of Ultimate Poker's software team.
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