It has been reported that the UK online and land gambling group William Hill plc is gearing up for the launch of a Playtech-powered online poker site in the Italian market as part of the Italian iPoker dedicated network.
According to some estimates, the network already holds an almost 16 percent market-share in the region, while Will Hill, which has been present in the Italian market since mid-2011, saw its online casino getting a 7 percent market share in the domain, and its sports betting product hold 3.65 percent of Italian sports betting action.
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