Caesars' WSOP.com for the Nevada online poker market is developing competitive marketing strategies to compete with Ultimate Poker.com.
The advertising campaign includes TV, radio, print, digital and partnerships with Caesars' land casinos.
The AdAge piece contains preview vid clips here: http://adage.com/abstract?article_id=244447.
The presentation has a comedic tone, revolving around an ordinary player with exaggerated 'tells' up against global poker ace Scotty Nguyen in a WSOP tournament, with the premise "Online, I don't need a poker face."
WSOP.com's "How to Play Poker" is available here:
http://www.youtube.com/watch?v=hkgpRJKDJJQ
Your feedback
Please enter your comment.
Your comment is added.